The IDM course apart, I am also trying to arm myself with some knowledge on Account Planning. This was till about a month ago happening online, thanks to Russell Davies and the other online sources.
I have since managed to source a couple of good books on Account Planning and other related subjects. I am finding them interesting and it is worthwhile buying them in case one wanted to seriously pursue an Advertising / Account Planning / Marketing career.
I would soon post a list of books (I own) what I think would be useful from an advertising / direct marketing / account planning / marketing perspective.
Big IPL surprise
4 days ago
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