Sunday, August 06, 2006

The difference between a creative and reproduction

This is a nice creative that stems from a simple thought, an ants affinity towards sugar. It is a faboulous thought and a very creative ad the first time this was done was somewhere in India, I don't even remember who did it. It was done for some pharma major in the diabates cure vertical (if I remember right).

When you do the same ad, at a different place, using a different media vehicle, in a different size or specification, if it is the same agency which is doing the work it becomes an adaptation.

But this piece I suppose was done (reproduced) by a different agency in the UAE market, for a different client.

So what do we call it?

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