Monday, July 17, 2006

Brands in my life

Continuing with what I had started a couple of days ago, I find suffocated by brands all around. Once I leave home for office there are brands everywhere, surrounded by a sea of brands. I tried putting them in order, in vain. There must be easily over 250 brands, a combination of those voluntarily consumed, consumed out of compulsions, those that spam me or ambush me from over various quarters.

Given below is a small list of those brands that bother me in my daily life.

Eppco petrol pump
24+ car brands ranging from Corvette to Corolla
Hoards of hoardings, may be around 40+
Gulf News
Bottle of Masafi water
Sony CD-R
Casio calculator
Pelikan markers
Edding whiteboard marker
3M stationery
Advertising Age
24X7 utility store
Grohe bathroom fittings
Lexmark printer
Microsoft Office
Lipton Tea
Cisco telephones

The dynamics of today dictates that I as a consumer take what I want and leave others. The irony is that I don't even have the freedom and control I have over my mailbox, where I mark a mail spam, it would be automatically filtered the next time it reaches my inbox.

Here the only way is to try closing your eyes, ears and nose. You might avoid, but you will in all probability still get the spam you wanted to avoid.

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