Tuesday, July 25, 2006

An interesting piece of communication

I had been to a place called Umm Al Quwain, another emirate about 60 Kms from Dubai. We went to a flat where one of my friends is moving in shortly. This piece of communication was stuck at the entrance of the flat.

As you could see this is for a beauty parlour meant for ladies.

So what is so special about this typographically marvellous poster printed in single color (ink-jet printer)?

1. Saloon (su'loon) is a a room or establishment where alcoholic drinks are served over a counter.

Anyone who knows about the Middle East knows how serious this typographic blunder is. So what should this have been?

It must have been Salon ('salòn ), a shop where hairdressers and beauticians work

2. Read the headline "Woman and beauty are like life and consciousness"

This for me is a great, deeply thought provoking, amazing line (can anyone please tell me what exactly it means?).

3. Now the for the best of copy. They also have this poster done in Arabic and pasted just above this masterpiece in English. Though I don't know to read or understand Arabic, the small addendum using pen on top of the Arabic poster is brilliant.

This reads, "We take orders also"

Let me know what this "orders" must be in case you understand.

Wonderful piece of communication. One should appreciate the courage of the people who designed this marvel.

God Bless!!

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